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Frank Sinatra Collection

Bulova Frank Sinatra watches celebrate the singer’s long connection with Bulova, with designs inspired by classic models from his heyday. Choose from “The Very Thought of You” for men and women, or the “Nothing But The Best” automatic.

6 items
96B483 Frank Sinatra "Nothing But The Best" $1,250.00
97B243 Frank Sinatra "Nothing But The Best" $1,299.00
96A337 Frank Sinatra "I've Got You Under My Skin" $899.00
96L341 Frank Sinatra "The Very Thought of You" $699.00
96B461 Frank Sinatra "The Very Thought of You" $775.00
96B406 Limited Edition Frank Sinatra Rat Pack $1,450.00

Bulova Sinatra Watches for Men and Women

Frank Sinatra and Bulova go back a long way. In the 1950s Bulova sponsored Sinatra’s television show, and he wore Bulova watches throughout his life. The Frank Sinatra collection draws on that relationship, reworking classic Bulova designs from the era and naming each watch after one of his songs.

“The Very Thought of You” is a slim rectangular dress watch with a 30mm stainless steel case, a black dial featuring Sinatra’s signature fedora at 12 o’clock, a date window and a curved sapphire crystal. It sits on a seven-row steel bracelet, and the case back is engraved with the Sinatra logo and the song title. It comes in both men’s and women’s versions. “Nothing But The Best” takes a warmer, mid-century approach, with a 37mm gold-tone case, a light dial and an automatic movement on a black leather strap.

To learn more about Bulova’s musical history, read Bulova and the Rhythm of Music. For more vintage-inspired designs, browse Men’s Dress Watches or Classic Women’s Watches.

Delivery is free on every order, and Afterpay is available at checkout.

Frank Sinatra Collection FAQs

Did Frank Sinatra wear a Bulova watch?

Yes. Bulova sponsored Sinatra’s television show in the 1950s, and he wore Bulova watches throughout his life. The Frank Sinatra collection celebrates that connection with designs inspired by classic Bulova models from his heyday, finished with details like his signature fedora.

Why are Bulova Sinatra watches named after songs?

Each watch in the collection takes its name from a Frank Sinatra song, such as “The Very Thought of You” and “Nothing But The Best”. On “The Very Thought of You”, the song title is also engraved on the case back alongside the Sinatra logo, making it a nice detail for fans and gift buyers.

Is there a women’s Frank Sinatra watch?

Yes. “The Very Thought of You” comes in a women’s version alongside the men’s model, with the same rectangular case shape, black dial and steel bracelet. It makes a thoughtful matching pair for couples, or a gift for anyone who loves classic Hollywood style.

Is the Bulova Sinatra “Nothing But The Best” automatic?

Yes. “Nothing But The Best” is powered by a self-winding automatic movement, so it never needs a battery. It pairs a 37mm gold-tone case with a light dial and black leather strap for a classic mid-century look.

Is the Bulova Frank Sinatra “My Way” watch available in Australia?

The “My Way” model is not part of the current Australian range. The collection currently includes “The Very Thought of You” for men and women and the “Nothing But The Best” automatic. New Sinatra designs are added from time to time, so check back for future releases.

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