Since the late 19th century, when the founding America reached its golden age of prosperity, Bulova has been an innovative presence.
Founder Joseph Bulova, who traveled to the United States as an immigrant from Bohemia (now the Czech Republic) and opened his own store in 1875, was a man with aspirations to challenge without fear of risk and a sense of anti-age. A skilled engineer and inventor, he obtained patents related to jewelry and bicycles, and his excellent ideas and passions were also used in the world of watches.
The motto of such a founder is the philosophy of a watch factory established in 1912, and thoroughly standardizes production.
By providing affordable watch products at a high standard, Bulova will quickly grow into a leading watchmaker in the United States.
Paying homage to traditional watchmaking techniques and paying attention to the advanced technologies that are pouring in, Bulova was one of the first to start applying electronic technology. Focusing on tuning forks with stable frequency, we launched the world's first tuning fork watch "accutron" in 1960. "accutron", which omits the balance, which was indispensable for conventional watches, and achieves overwhelming accuracy, is known as an epoch-making model that is indispensable when looking back on the history of human watches. in 2010, he introduced the "precisionist" equipped with high-performance quartz, and in 2016, the chronograph "curv" was introduced, which curves the entire movement. Both are the world's first attempts and the key to Bulova's innovation.
Bulova's innovations are spreading beyond watches.
In 1926, Charles A. Lindbergh won a sweepstakes on the Atlantic non-landing crossing, and one of the reasons Charles A. Lindbergh's success the following year. It is also adopted as the official watch of American Airlines, which has just been born. In cooperation with space development projects filled with human pioneering spirit, Bulova was also adopted in 46 space flights conducted at NASA.
In addition, since 1926, he became the first watch manufacturer to conduct radio advertising in the United States, and since 1941, it has been the world's first TV commercial. Bulova also made advanced efforts in the field of marketing, including the publication of color facing advertisements in famous weekly magazines, forming the framework of today's watch business.
"When I opened my business, I decided to lay the foundation for quality, and I was always committed to creating the perfect product possible with the real effort that people could devote... this is my founding philosophy, and we lay the foundation for it."
We will continue to create innovations that accurately assight the status quo, push the boundaries, and bring surprise and joy to people.